This text appeared in Marketing the Law Firm, an ALM/Regulation Journal Newsletters publication reporting on the newest, and best, methods for Chief Advertising and marketing Officers, Managing Companions, Regulation Agency Advertising and marketing Administrators, Directors and Consultants.
Built-in communications can have a constructive consequence on enterprise outcomes, akin to elevated income, improved buyer loyalty and higher model repute. But, believing built-in communications is crucial to those outcomes, it’s hardly ever efficiently carried out, in keeping with Larry Percy in his e book, “Strategic Integrated Marketing Communications, 4th edition.”
