The breakneck tempo at which corporations throughout industries have launched generative synthetic intelligence-powered choices within the final yr is elevating crimson flags inside a number of federal companies, together with the Securities and Exchange Commission. The regulator just lately coined a brand new time period to outline among the misleading AI practices it has noticed “time and [time] once more”: AI washing.
The newest successor to greenwashing—which calls out some corporations’ use of inexperienced advertising and marketing supplies to persuade shoppers that their practices are extra environmentally pleasant than they really are—AI washing refers to companies making unfounded AI claims to the general public.
