This text appeared in Marketing the Law Firm, an ALM/Regulation Journal Newsletters publication reporting on the most recent, and only, methods for Chief Advertising and marketing Officers, Managing Companions, Regulation Agency Advertising and marketing Administrators, Directors and Consultants.
The competitors for out of doors authorized providers has by no means been extra intense. 50% of patrons have adjusted their regulation corporations within the final 12 months, and that can proceed by 2023. See, 2023 Thomson Reuters State of the Legal Industry. Shrinking demand translated right into a productiveness loss totaling, on common, a $98,000 loss in charges per lawyer as in comparison with the same lawyer in 2007.