Shopper Legislation
Taco Bell’s Mexican Pizza and Crunchwraps do not seem like promoting photographs, swimsuit claims
Taco Bell’s promoting overstates the quantity of beef and components in a number of menu objects by “at the least double the quantity,” in line with a July 31 federal lawsuit. Photos from the suit.
A proposed class motion lawsuit alleges that Taco Bell violated a state legislation stopping misleading commerce practices by promoting meals that doesn’t reside as much as the ingredient-filled menu objects portrayed in its promoting.
The July 31 federal suit is filed on behalf of Ridgewood, New York, resident Frank Siragusa and different clients like him who bought a Crunchwrap Supreme, Grande Crunchwrap, Vegan Crunchwrap, Mexican Pizza or Veggie Mexican Pizza.
Taco Bell’s promoting overstates the quantity of beef and components in these menu objects by “at the least double the quantity,” in line with the swimsuit filed within the U.S. District Court docket for the Japanese District of New York.
Reuters, Courthouse News Service and the Washington Post have protection.
The swimsuit consists of photographs of menu objects portrayed in Taco Bell promoting subsequent to footage of the particular meals bought. The swimsuit claims that the deceptive promoting brought about the customers to pay a premium for menu objects that they wouldn’t in any other case have bought.
The swimsuit seeks damages to compensate clients who purchased the menu objects and an injunction requiring Taco Bell to appropriate its promoting or cease promoting the objects.
One of many attorneys who filed the swimsuit is Anthony J. Russo Jr., who filed the same swimsuit towards a Burger King in Florida final yr, in line with the Washington Put up. The opposite lawyer is James C. Kelly of New York.
The Florida suit went to mediation however was not resolved, in line with Reuters.
Russo and Kelly additionally filed a suit final yr alleging that McDonald’s and Wendy’s sells hamburgers which might be smaller than the burgers of their advertisements. That swimsuit, additionally filed within the Japanese District of New York, remains to be pending, in line with Reuters.
See additionally:
ABA Journal: “Meals Battle: Do lawsuits difficult product labels profit customers?”
